OUR MISSION

Frederic Graff – a brand that is representing today's classic design interpretation and Swiss watches quality standard. Team objective – deliver high-quality products for an affordable price. Frederic Graff watches design is inspired by the exceptionally rich nature of Switzerland. First of all, it’s the impressive mountain arrays, with their beauty being represented in the watch cases, the snowy mountain tops and crystal clear, flat as glass mountain lakes that dictate the details when creating Frederic Graff watches. Our watches are equipped only with the highest quality watch movements made by a Swiss manufacturer Ronda as well as scratch-resistant sapphire coated crystals, mother of pearl dials and other components that makes Frederic Graff watches one of the greatest choices in this price category.